By Frank Kauteka Tembo
Some hotel owners in Mzuzu calls on authorities to
seriously take their welfare at heart in addressing the various challenges
faced in the tourism industry.
Speaking
in an interview with Voice of Kanyawazi
Managing Director for Lubinga Lodge Robert Mkandawire alleged government among
other concerns, has done very little in marketing the tourism units across the
country.
He
said that an aggressive marketing tourism sector is vital for the social
economic development of this country as Malawi have potential tourism sites
that can drive foreign currency.
“Malawi
tourism sector really has a lot of potential but it hasn’t been exploited and
marketed well enough to attract the potential tourist.
“The
government through its tourism sector should do enough to get where we should
be, we should aim at making Malawi a preferred tourists destination and for us
to get there we need to make sure that we have developed our industry, we have
marketed what we have and then we are ready to receive these tourist,” he said.
Mkandawire
said the industry has mushroomed in various sectors such accommodation, travel,
food it offers and the infrastructures in general are not of standards they are
supposed to be.
Mkandawire
added that various sector of the industry in the country are not in standards
that they are supposed to be to attract more tourists in the country that need
to be upgraded.
He
said various sectors have no standards to define that this is a hotel, motel,
guest house, and lodge among others a development that deter tourism
development in the country.
In
another interview with Mphatso motel Manager Aaron Makwakwa said the standards
that govern the tourism sector in the process of setting up hotels are not
implemented.
“As
Mphatso Motel we share the same as outlined by our colleagues, the only thing
that I can add on top is that government should uplift the standards of workers
in the sector because the standards that it set are not yet implemented,” he
said.
On
his part, Northern Region Tourism Officer Fixon Mkanda blushed aside the
allegations arguing that marketing is not government’s responsibility but the
owners need to set up strategies to address the syndrome.
“The
issue to do with promotion of tourism industry in the North is possible if
marketing is done on concerted efforts where they do their part and we
[government] do our part.
“In
terms of central government what happens is that when people go out there and
market tourism they do generally that come to Malawi there are these services
in the North, Central and Southern region and not specifically mentioning the
certain units so they need to market much themselves for them to receive more
tourists,” he said.
Commenting
on government’s financial support for tourism industry he said government has
no pocket to give tourism industry business operators saying they should get
loans from financial lending institutions.
Finally
Mkanda also crushed tourism industry business operators’ allegations that there
are no standards to govern tourism industry arguing that government has all
standards for various sectors in the tourism industry that defines each sector.
Tukumphire
guest house, Moni Lodge, Chatonda lodge and Ndagha lodge among others share the
same feelings.